2nd Tuesday Lunch & Learn

Spend a lunch hour with marketing and sales experts Doug Fish and Jeff Schneider, and walk away with valuable tips, tools and techniques to boost your bottom line. Fast paced, interactive and focused on results, these one hour seminars will get you thinking about your business in a whole new, and more profitable way!

Event Details

Held on the second Tuesday of the month
11:30 am – 1:00 pm
$20/session
McCormick’s Fish House: 9945 SW Beaverton-Hillsdale Highway, Beaverton, OR 97005
Visit www.schneider.sandler.com to register.
Space is limited to 45 participants. Reserve your seat today. 

March 13: Cold Call Clinic

Presented by Jeff Schneider
Crafting a calling approach unique to your product and industry is the first step to sounding different – and selling differently – than your competition. In this seminar, sales professionals, managers and business owners will learn how to turn cold calls into warm calls and break the fear that keeps them from making effective calls. Topics include:

• Turn cold calls into warm calls and get past the gatekeeper
• Differentiate yourself from the competition with a customized approach
• Avoid voicemail and get return calls if you must leave a message
• View a “no” as a shortcut to the right customers, not a rejection
• Find the customer’s pain and get invited into their office

April 10: How to Write a Marketing Plan and Brand Strategy

Presented by Doug Fish
Every business needs marketing to drive sales, but too many approach their marketing without a clear set of goals or strategies. This hands-on session offers the tools you need to get your marketing plan headed in the right direction. Topics include:

• Determining your marketing goal.
• Defining your target audience.
• Sizing up the competition.
• Developing a brand position.
• Allocating your marketing resources.

June 12: Understanding the Latest Trends in Digital Marketing

Presented by Doug Fish
Digital marketing is ever evolving, and unless your interactive strategy is keeping up with the times, the rest of your marketing program will be severely handicapped. In this seminar discover the tools necessary for every well-oiled marketing plan, and get your digital business on track. Topics include:

• The 10 keys to a great website.
• How to get visitors past your home page.
• Why are landing pages so critical to your success?
• How to collect email addresses more effectively.
• How to generate search engine traffic to your site.
• How to cut your website maintenance costs to zero.
• How to manage online consumer reviews.

About the Presenters

Doug Fish has been on both the agency and client side of the marketing and advertising business since 1979. His current agency, Portland-based Fish Marketing, has a staff of ten creative and strategic marketers who provide traditional advertising and digital marketing services to over 30 small and medium sized companies in the Northwest. Doug has chaired the Portland Association of Advertising Agencies and the Salvation Army Metro Portland advisory board.

Jeff Schneider has a long background in sales and sales management, with most of his 18 years experience in media and advertising. He is President of Schneider Training Solutions, an authorized agent for Sandler Training, and a leader in innovative training solutions for sellers and managers. Jeff has trained groups up and down the West Coast, on topics relating to sales, sales management and personal development. Jeff’s clear and concise style results in practical ideas and techniques his audiences can use right away.

Thank You to Our Sponsors

2nd Tuesday Lunch & Learn is a PRO*Development event. Check out PRO*Development for more professional development events available through the Beaverton Area Chamber of Commerce.

2nd Tuesday Lunch & Learn: Cold Call Clinic (info)

2012-03-13   11:30:00 - 13:00:00 Presented by Jeff Schneider Crafting a calling approach unique to your product and industry is the first step to sounding different – and selling differently – than your competition. In this seminar, sales professionals, managers and business owners will learn how to turn cold calls into warm calls and break the fear that keeps them from making effective calls. $20/session Visit www.schneider.sandler.com to register.

2nd Tuesday Lunch & Learn: How to Write a Marketing Plan and Brand Strategy (info)

2012-04-10   11:30:00 - 13:00:00 Presented by Doug Fish Every business needs marketing to drive sales, but too many approach their marketing without a clear set of goals or strategies. This hands-on session offers the tools you need to get your marketing plan headed in the right direction. $20/session Visit www.schneider.sandler.com to register.

2nd Tuesday Lunch & Learn: Negotiating with the Savvy Buyer (info)

2012-05-08   11:30:00 - 13:00:00 Presented by Jeff Schneider Most sales people believe they are great negotiators when realistically most are really good discounters, doing anything necessary to close the sale. In this seminar, discover how to recognize poor negotiating tactics, close more sales without discounting, set the rules of negotiation, and how to recognize the two types of negotiating. $20/session Visit www.schneider.sandler.com to register.

2nd Tuesday Lunch & Learn: Understanding the Latest Trends in Digital Marketing (info)

2012-06-12   11:30:00 - 13:00:00 Presented by Doug Fish Digital marketing is ever evolving, and unless your interactive strategy is keeping up with the times, the rest of your marketing program will be severely handicapped. In this seminar discover the tools necessary for every well-oiled marketing plan, and get your digital business on track. $20/session Visit www.schneider.sandler.com to register.